Triple Purpose - the Conscience of Capitalism
Triple Purpose is about companies and their employees making a greater and more positive contribution to the society and the world in which we live, for the benefit of current and future generations.
Rather than a company having a single purpose i.e. to maximise profit, a progressive ethical company should have three purposes.
Firstly, in all their daily actions and decision-making, all employees have a responsibility towards society (people) to behave not only ethically but also with care and compassion towards one another. Secondly, they have a responsibility to respect the environment and thirdly, they have a responsibility to make an ethical profit.
The concept of Triple Purpose offers a way of embedding this caring culture and ethical decision-making process into the DNA of the business. It is our contention that this will result in a happier, more fulfilled and motivated workforce, helping to make the world a better place and leading to a more sustainable future for the business.